Exploitation of allergy in “Peter Rabbit” movie.

IFAN welcomes Sony Pictures apology for their insensitive disregard for severe allergic reactions. A scene in the film depicts a human character named Tom McGregor with an allergy to blackberries. In a quest to gain access to his garden, rabbits pelt him with fruits and vegetables before using a slingshot to send a blackberry flying into his mouth. It works. Mr. McGregor struggles to inject himself with adrenaline and then has anaphylaxis and collapses-the rabbits cheer.

A section from the apology reads “Food allergies are a serious issue. Our film should not have made light of Peter Rabbit’s archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way……We sincerely regret not being more aware and sensitive to this issue, and we truly apologize”.

If you or your child has been excluded, stigmatised or bullied on the basis of allergy please share your experience with us at info@ifan.ie

IFAN is trying to advocate on behalf of all those affected by food allergy in Ireland. Our aim is to promote inclusion and a balanced factual understanding about different types of food allergy.

Collection & Use of Personal Information